The challenge
Patients want to know three things: is this practice near me, does it do the treatment I need, and how do I get an appointment. Elm Park Dental Surgery offers NHS and private care in Elm Park, London, and its website needed to answer those questions plainly and reassure people who may be nervous about visiting a dentist.
The approach
Clarity over cleverness. The service structure is laid out so each treatment has its own explanation, the team is introduced, patient reviews are shown as they were written, and the contact details and opening hours are never more than a glance away.
What we built
A website designed and built to the practice’s brief: services, the team, reviews, appointment information, articles on dental health and contact.
The outcome
A website that answers a patient’s first questions plainly: what the practice offers, who they will see, and how to book.