_insights
Useful thinking for a changing digital world.
Practical ideas on AI, software, websites and search. What matters, what doesn't, and how to make better technology decisions for your business.
- Build or buy? When bespoke software makes commercial sense A decision framework for choosing between an off-the-shelf tool and software built for you, with the costs people forget on both sides and a staged approach that avoids the two classic mistakes. Ryan Byrne · 20 October 2026
- Outgrown your spreadsheets? The signs you need a proper business system Spreadsheets are where most business systems start. Here are the signs that yours has become the system, what it is quietly costing, and the sensible options when it is time to move on. Richie MacDonald · 20 October 2026
- SEO, GEO and AIO: what businesses need to know about AI search Three terms, one overlapping job. What has changed in search, what has not, what a sensible few months of work looks like for a UK business, and the promises to be sceptical of. Ryan Byrne · 20 October 2026
- Website, web app or mobile app: which should you build? Website, web app or mobile app: what each one is, who it suits, the five questions that settle it, and the middle ground most businesses do not know exists. Richie MacDonald · 20 October 2026
- Where should a small business actually start with AI? An evaluation you can run in an afternoon. Where AI genuinely helps, where ordinary software or a process change is the better answer, how to pick one first project, and what being in control means in practice. Ryan Byrne · 20 October 2026
Categories: AI in practice · Software & products · Websites & experience · Search & visibility · Studio notes