What it is
InnerCode is our own values-led coaching platform. It helps people work out what they actually value, see which areas of life need attention, and act on both every day: three small “sparks” a day, larger goals tied to a value and a life area, a journal, and a weekly reflection.
Inny is the AI companion. Inny helps someone reflect, journal and understand themselves, and is a coach, not a therapist. Alongside Inny, in-house therapists write articles and interactive activities drawn from the methods they use in practice, matched to the person’s values and life areas. It is not a therapy marketplace and not a chatbot with a logo.
Two rules shape every feature. Never a guilt loop: a missed action is information about fit, not failure, and there are no streaks on sparks or goals. Never a comparison: values are a ranked list that moves over time, never a score, and there are no leaderboards.
Behind the experience
InnerCode brings guided reflection, practical coaching and expert-led content together in one personal development experience.
AI-assisted support helps make the experience more relevant to each person, while privacy, user control and thoughtful guidance remain central to the product.
Design
Quiet and soft: a lavender canvas, a brand purple and a sage green, Poppins for the interface and a serif only for the words a person wrote themselves. Inny is an orb; the Code, your top values written as a passage, carries a helix mark.
