10 tips to improve your SEO

December 17, 2021

Search engine optimization (SEO) is a process that improves the visibility of your website in search engines. The more visible your site, the better chance you have to make sales and grow traffic. It's important to take SEO seriously if you want to be successful online. In this post we will go over 10 tips for improving your SEO and increasing traffic to your website!

1. Google Search Console is essential

Before you start any SEO endeavours, the first thing you need to do before anything is setup with Google Search Console. This will give you an understanding of how your website is performing on Google, and what errors or notices Google has about your site.

But how does this improve site traffic? If your website has any issues that are stopping Google from indexing it or ranking it high, Search Console will tell you about them so you can fix them. Once your website is error-free and in good standing with Google, your traffic will start to pick up as you rank higher and higher for relevant keywords.

2. Write for your users, not for Google

Google's algorithm can decipher well-written and informative text against copy which has only be designed to rank well. By writing for your users and providing them with genuinely useful content, you will naturally improve your SEO without having to worry about gaming the system.

3. Link internally as well as externally

One of the most common ways to improve site ranking is by increasing the number of links pointing back to your website. However, simply acquiring links from any source won't do - ideally you need  to get links from high-quality websites which are relevant to your own.

4. Make use of social media

Social media is one of the most powerful tools at your disposal for improving SEO. Not only can you share links to your content on social media, but by using appropriate hashtags and keywords you can also improve your visibility in search engines.

5. Do some keyword research

Sometimes, the best way to find high-quality content ideas is simply by looking at the keywords people are using. If you're not sure what words and phrases your audience might be searching for, carry out some keyword research before writing anything.

6. Put a lot of effort into your site structure

Creating an effective site map can help search engines crawl and index your website. Ensure you're using a well structured hierarchy and that all your important pages are easily accessible.

7. Optimize your images

Including keyword-rich titles and captions for your images can help improve your site's visibility in search engine results pages (SERPs).

8. Keywords alone aren't the answer

Simply stuffing keywords throughout your site won't help you rank higher. Make sure the content on your pages is of high quality and provides value to your visitors.

9. Don't ignore meta information

It's important to take the time to fill out your site's meta information, including titles, descriptions and keywords.

10. Improve site performance

No one likes a slow site, especially Google. Core Web Vitals is a metric that Google is using to determine how fast your site is. Make sure that the load time for each of your pages falls within acceptable ranges.

Still struggling with SEO? One Size Media can create an SEO strategy to help you climb Google's rankings, so get in touch today to see how we can help.

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