<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>One Size Media insights</title><description>Practical ideas on AI, software, websites and search for the people making business decisions.</description><link>https://www.onesizemedia.com/</link><language>en-gb</language><item><title>Build or buy? When bespoke software makes commercial sense</title><link>https://www.onesizemedia.com/insights/build-or-buy-bespoke-software/</link><guid isPermaLink="true">https://www.onesizemedia.com/insights/build-or-buy-bespoke-software/</guid><description>A decision framework for choosing between an off-the-shelf tool and software built for you, with the costs people forget on both sides and a staged approach that avoids the two classic mistakes.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Outgrown your spreadsheets? The signs you need a proper business system</title><link>https://www.onesizemedia.com/insights/outgrown-your-spreadsheets/</link><guid isPermaLink="true">https://www.onesizemedia.com/insights/outgrown-your-spreadsheets/</guid><description>Spreadsheets are where most business systems start. Here are the signs that yours has become the system, what it is quietly costing, and the sensible options when it is time to move on.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>SEO, GEO and AIO: what businesses need to know about AI search</title><link>https://www.onesizemedia.com/insights/seo-geo-aio-ai-search/</link><guid isPermaLink="true">https://www.onesizemedia.com/insights/seo-geo-aio-ai-search/</guid><description>Three terms, one overlapping job. What has changed in search, what has not, what a sensible few months of work looks like for a UK business, and the promises to be sceptical of.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Website, web app or mobile app: which should you build?</title><link>https://www.onesizemedia.com/insights/website-web-app-or-mobile-app/</link><guid isPermaLink="true">https://www.onesizemedia.com/insights/website-web-app-or-mobile-app/</guid><description>Website, web app or mobile app: what each one is, who it suits, the five questions that settle it, and the middle ground most businesses do not know exists.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Where should a small business actually start with AI?</title><link>https://www.onesizemedia.com/insights/where-to-start-with-ai/</link><guid isPermaLink="true">https://www.onesizemedia.com/insights/where-to-start-with-ai/</guid><description>An evaluation you can run in an afternoon. Where AI genuinely helps, where ordinary software or a process change is the better answer, how to pick one first project, and what being in control means in practice.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>